AfriMillennial: Why I Rebranded My Blog & Dropped My Name

Hi good people! So, longtime followers of this blog have always known it as Anthony Michael Mwami: Thoughts of an African Millennial, with the web URL www.tmwami.wordpress.com. The social media accounts of the blog have all used the username/handle @MwamiUGA. If you’re reading this, you’ve already noticed that this changed; the blog has grown into AfriMillennial: Stories of Today’s Young African, with a new URL www.afrimillennial.com. I also switched usernames on all the social media accounts to @AfriMillennial.

So I felt that I should share about why I made the move, to the convenience of longtime followers that may be concerned about whether this means a change in my content. The answer is, YES; there will be a slight difference in my content moving forward. However, I’ll be quick to add that the difference is more of a growth than a change. It’s mostly a transformation of how I’ll be sharing the same content I always have.

If you’re familiar with blogs, you’re conversant with a category of bloggers whose vision is to achieve an opinion leader status in their particular field of interest. Their blogs are in their names, and so are their URL addresses. You’re also familiar with the category that frankly just want to be able to share with the world about what’s going on with them in their lives, their industries of profession and their communities.

For a long time, I was the former. I felt the need to have my voice heard on topical issues affecting millennials in Africa, which is a good thing. However, over time, a realization hit me: it was impossible for my story to be the story of every African millennial. Heck, it was hardly even the story of your typical African millennial! So I cited the need for me to start telling these stories through more than just my voice and capture the voices of others around me. To effect this, I needed to make the blog less personal.

As you may have noticed, the blog is now gearing towards telling other young African stories through interviews and features. There’s also a recently-added category for guest writers, who will be able to share their minds on the site. The move to AfriMillennial was therefore to unify us all; to give us all African youth a sense of belonging here on the site.

With this said, it’s clear that my plans for AfriMillennial are big- way bigger than me. I’d love this to be a site every African millennial can identify with, and your feedback and collaborations will go a long way in helping me fruit this to life. Please know that the old URL will redirect you to the same site, and that shouldn’t be a problem. Finally, I’d like to thank you all for the support so far. You’re amazing, people. Thank you!

-A.M.M.

 

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